Interop (News - Alert) Technologies announced that its turnkey SMS Center 4.0 has been purchased by West Central Wireless, a Texas-based network operator. Interop’s SMSC 4.0 is a highly scalable turnkey solution that provides network operators with more messaging customers, thereby increasing the volume of text messages on their networks.  

 

Interop Technologies is a provider of advanced wireless technology solutions for the global wireless, packaged goods, and content industries. The company delivers hosted and turnkey messaging, device management, and entertainment and personalization solutions.

 

West Central Wireless is a provider of wireless voice, internet and data services to devices and accessories. The network operator also offers home, five-state, 12-state, national, senior, corporate, partner, and extension rate plans with free nationwide long distance call on all plans.

 

Interop’s SMSC 4.0 is based on intelligent route caching technology. The solution can easily meet the higher volume and availability requirements of messaging environments. The solution has the capability to reduce the load of SMS terminations on Home Location Register (HLR) and SS7 networks by up to 50 percent.

The first delivery attempt router present in the SMSC 4.0 solution rapidly delivers messages that can be delivered on the first attempt — typically upwards of 80 percent of the messages — and then queues the remaining messages that require multiple delivery attempts. The SMSs queue up as required, due to user devices being turned off or out of range.

 

The solution allows network operators to leverage their existing SMS infrastructures, while reducing network load, thereby achieving both network and cost efficiencies. With this, the solution delivers new levels of scalability, throughput, and reliability for wireless operators, including the ability to easily handle spikes in SMS traffic.

 

“With the turnkey SMSC 4.0 from Interop Technologies in place, we can easily handle the increases in SMS traffic that we expect going forward,” said Mike Higgins, General Manager of West Central Wireless. “At the same time, the SMSC 4.0 provides valuable management tools, including Web-based customer care and reporting, to help us deliver personalized service to users of popular text messaging services.”

 

West Central Wireless serves 16 counties in Texas and offers switching services to many wireless operators in U.S. It also offers unlimited outgoing and free unlimited incoming text messages in its messaging rate plan.