The new data center space – adjacent to Telx’s existing facility at 600 West 7^th Street – offers proximity to a wide variety of carriers, service providers, and enterprises that are critical for a number of specific verticals, including those in cloud, media and entertainment, gaming and financial services, company officials said.

 

The media and entertainment industry is undergoing a rapid evolution, driven by digital technologies, a new breed of competitors and a market shift from “mass-media” to “me-media,” according to Accenture (News - Alert) research.

 

According to a report, “Not Just Blue-Sky Thinking: Cloud Computing and the Digital Supply Chain,” cloud computing offers companies the opportunity for nearly unlimited scalability to meet peak demands in processing the growing size and complexity of digital files.

 

“Beyond the processing that will continue to reside within their own data center, companies can meet variable needs by using the cloud. This hybrid approach can help companies advance toward high performance by creating a more agile and responsive processing capability, differentiating their ability to serve customers and potentially reducing costs by 50 percent, perhaps as much as 80 percent,” the report summarizes.

 

Telx officials said the company remains committed to serving customers with “high-quality, fully conditioned” space in key markets on the West Coast.

 

 “Our new expansion space at 600 West 7^th offers the latest in power optimization and raised-floor cooling to ensure minimal environmental impact, while providing some of the highest power densities and proximity capabilities in the West Coast data center market,” said J. Todd Raymond, senior vice president of site acquisitions for Telx, in a statement.

 

According to a report from Ascent, media and entertainment firms are continuing to merge previously disconnected business units and partners and to expand shared infrastructure. As a result, digital production, distribution and business processes are becoming “increasingly integrated, interconnected and collaborative.”

 

Demand for colocation space remains high on the West Coast, especially in downtown Los Angeles, where new opportunities in media and entertainment and cloud computing are driving demand, Telx officials said.